Manajemen Inovasi

This book, “Manajemen Inovasi”, is expected to be a reference source for readers, especially students, the general public, and organizations. This book can help organizations understand the concept of innovation. This book reviews the background and motives for innovation in the business world, the concept of innovation, challenges in innovation, success and failure of innovation, types of innovation, innovation planning innovation, market segment identification, prototypes, intellectual property rights, and product design that are developing today.